SHEconomy

SHEconomyBokomslaget SHEconomy – it´s your business!
By Benja Stig Fagerland and Ingvill Bryn Rambøl. Buy the book…
Read more about the book…

In norwegian (Fagbokforlaget)
SHEconomy – din, min og vår business handler om det forretningspotensialet som ligger i kvinnelig lederskap, og om å ta kvinnene på alvor som forbrukere og en politisk maktfaktor.

Boken viser hvordan kvinnene stemmer og bestemmer – og hvordan man best kan utnytte dette til å bedre konkurranseevnen og lønnsomheten samt håndtere viktige samfunnsutfordringer.

Boken peker på at kvinner er big business. De som innser det, kan virkelig flytte markedsandeler, vinne stemmer, skape verdier og styrke bunnlinjen. Kvinners voksende økonomiske og politiske makt kommer til å innovere måten vi tenker forretninger, produkter og politikk på.

Mens vi i det forrige århundret opplevde hvilken forandring det var for både staten, markedet og samfunnet at kvinnene kom ut på arbeidsmarkedet, vil vi i det neste århundret være vitne til resultatet av det neste skrittet i denne utviklingen, nemlig hva det betyr når kvinnene blir likeverdige medspillere på maktens og pengenes arena.

Derfor er SHEconomy din, min og vår business!

Boken bør leses av alle nåværende og fremtidige beslutningstakere i private og offentlige virksomheter, politiske partier og medier​, som vil være med på å konkurrere om vår tids største ubrukte potensial – nemlig kvinnene.

* Dagbladet: Finn kvinnene – det lønner seg! Les mere…
Kvinnelige ledere er ikke mest en kvinnesak. Det er først og fremst en god business case – det handler om SHEconomy!
* Aftenposten: Om SHEconomy: “Berit Svendsen har skrevet etterordet i boken SHEconomy som kommer ut denne uken. Ett av bokens sentrale poenger er at behovet for bedre kjønnsbalanse ikke handler om likestilling i seg selv, men snarere om å utnytte hele talentmassen fullt ut og forstå markedene bedriftene opererer i.

– Kvinner rår over 70–80 prosent av husholdningenes innkjøp og er en dårlig utnyttet ressurs som ledertalenter. Bedrifter som ikke forstår dette, går glipp av en gyllen mulighet, sier en av forfatterne, økonom og foreleser Benja Stig Fagerland.” Les mere…


It’s a She-conomy

Source: An excerpt from the Intuit 2020 Report
– Over the next decade, women around the world will enter the workforce at an unprecedented rate. Close to 1 billion women, many of whom have either never worked or worked at a subsistence level, will be contributors in the world economy. Because of urban migration, increased access to education, mobile technologies, micro-credit and low market entry costs, women will create work and start businesses more readily than ever.

– In the industrialized world, women will continue making educational, economic and political advances. The gender gap in earnings will narrow over the decade, approaching parity by 2020. In academia, women will enter and graduate from colleges at a higher rate than men, better preparing them to lead in a knowledge economy. They will be a dominant force in the health, education and service sectors, which are all expected to grow significantly in the next 10 years.

Over the next decade
– Globally, about 870 million women who have not previously participated in the mainstream economy will gain employment or start their own business by 2020. Most of these women – 822 million – will come from nonindustrialized countries, while roughly 47 million will come from North America, Western Europe and Japan.

– Gen Y women – across races and ethnic lines – will dominate both college graduation rates and professional workforce entry, expanding their role in management and in professions such as law, business and medicine.

– In countries with limited support services, such as viable childcare, many women will start their own businesses to provide flexibility for their families and avoid traditional constraints that once kept them out of the workplace. Others may choose a hybrid solution where one spouse works for the benefits and job security while the other starts a business.

– Women will overcome the legal or traditional barriers that prevented them from participating in some regions by using virtual, mobile and Internet technologies to run businesses without having to be physically present.
Source: An excerpt from the Intuit 2020 Report
For the full report


New Mega Trends
Source: Frost & Sullivan Analysis.
Macro to Micro Opportunities on Future Business, Cultures and Personal Lives:

Megatrend 2. Social trends
– “Sheconomy” – Makes Significant Progress in Reducing Gender Gaps in Human Development
– A new vision of the roles of women in both education and the workplace are bringing beneficial changes across the region.
– A new vision of the roles of women in both education and the workplace are bringing beneficial changes across the region.


Stop fixing women, fix the system!
Is a quote a lot of like minded also has started, doing the years:

Stop fixing women, start building management competencies
“Fix the ecosystem, not women”, Sharon Vosmek, CEO Asia
“Stop trying to fix women and start fixing the culture”, theHRDirector.com
“Stop fixing the women”, Angela Peacock
“Stop fixing, mentoring and supporting women – just invest in them”says Astia CEO
“Stop Fixing Women!”Anne Doyle
Gender equality is not about ‘fixing women’“, Sex Discrimination Commissioner Elizabeth Broderick
“Fix The System, Not The Women”, Ruth fears, source: Science Careers
“Fix the system, not me”Deborah Ashton is the Vice President, Chief Diversity Officer for Novant Health.
“Gender equality at work is not a women’s issue, but a business and economic imperative“
, Vice-President Viviane Reding, the EU’s Justice Commissioner


How the “SHEconomy” will reshape the private sector

Source: Carolyn Buck Luce, Huffpost
– Why should the private sector care? And why the UN? Today we are facing a new Emerging Market that will dwarf the size of both the population and GDPs of China and India. What is the Emerging Market that will redefine society and the world? Women. And there is a powerful business case for developing sustainable women’s economic empowerment programs, not just in the United States but also around the world.

– In the next decade it is estimated that close to 1 billion women, mostly in the developing world, are going to enter the formal economy and become new economic contributors, as full-time workers and micro-entrepreneurs. The growing pace of urban migration, access to education, better health, mobile technologies and micro credit will continue to fuel this phenomenon.

– This tidal wave of talent and new purchasing power joins the growing dominance of women in the developed world.

• In the U.S. and Europe, women account for the majority of college students, and this is trending towards 60 percent.

Working women in the United States generate $4.3 trillion in earned income annually and now represent 50 percent of all workers in this country.

• Working women in the United States generate $4.3 trillion in earned income annually and now represent 50 percent of all workers in this country.

• Women contributed nearly 100 percent of the change in family income in the past decade in the U.S.

• They represent the fastest cohort of wealth accumulators — owning 75 percent of the nation’s wealth in the U.S. — and are estimated to inherit anywhere from $12-$40 trillion over the next 20 years.

• If women were working at the same rate men were global GDP would take off — for example, in Egypt, GDP could grow by 34 percent, 12 percent in the United Arab Emirates, in Japan by 9 percent, and in the United States by 5 percent.

• Globally women make 65 percent+ of all purchasing decisions, including cars, houses and health

In other words, the economy is turning into the SHEconomy.
Source: Carolyn Buck Luce, Huffpost

“Europe’s competitiveness critically depends on mobilising all talent available. Women’s participation in the labour market is therefore not only a women’s or an equality issue but a question of sound economic policy” Markus Klimmer, Managing Director at Accenture.

– As women’s roles shift, so does their influence in the marketplace and the workplace. Women are moving rapidly from being gatekeepers to decision makers and are extremely influential – the businessworld is therefor about to experience a revolution in thinking. Women worldwide are getting a head of men at schools and universities and women are powerful consumers.
Source:  People Dynamics

 The Economic Empowerment of Women Is a Business Issue
– According to a recent paper by Deloitte, economic studies show that corporations with women on boards and in senior leadership positions have a higher return on equity. In Europe, these returns have been estimated at more than 10 percent higher. There’s a business case to be made for the results women bring to the table — but to really see more women in leadership positions, we need CEOs and business leaders to understand that greater diversity at the most senior levels of business will help them gain a competitive advantage.
Source: Huff Post Business

Why?
– Because diversity allows for better decision-making and less group-think. Diverse teams also produce more innovative solutions and products, deal more effectively with risk, and better relate with their customer base. Remember that almost 80 percent of consumer decisions are influenced by women. Up to this point, the conversation on this topic has largely been about fairness and goodwill. That needs to change. We must better articulate the superior business results that flow from leadership diversity if we are to generate a greater impetus for change.
Source: Huff Post Business.

Globally women’s increasing economic power will change the way we think business forever
– In the industrialized world, women will continue making educational, economic and political advances. The gender gap in earnings will narrow over the decade, approaching parity by 2020. In academia, women will enter and graduate from colleges at a higher rate than men, better preparing them to lead in a knowledge economy. They will be a dominant force in the health, education and service sectors, which are all expected to grow significantly in the next 10 years.
Source: The Intuit 2020 report

Women are the next global emerging market
– Their economic power is truly revolutionary, representing the largest market opportunity in the world. Just look at the numbers: Women control 65 percent of global spending and more than 80 percent of U.S. spending. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. In both emerging markets and developed nations, women’s power of influence extends well beyond the traditional roles of family and education to government, business, and the environment.
Source: FastCompany

The economic empowerment of women is a business issue”, Adele Gulfo, President, Pfizer Latin America

“Engaging Women: It’s a Business Issue, Not a Gender Issue”, Laura Kogen“It’s Time to Stop Talking About “Women’s Issues” in Business” Adele Gulfo, President, Pfizer Latin America

“Women at the top a ‘business imperative’ not a diversity issue”
, says Women’s Business Forum founde

Sheconomy is synonymous with the growing economic potential of women. Some places also referred to as “womenomics” (womenomics pioneer; Kathy Matsui, Goldman Sachs, 1999), Gloria Moss MA, FCIPD, PhD,  “Primetime Women” pioneer Marti BarlettaGloria Moss, “She-conomy” pioneer, Stephanie Holland Sheconomy® and WOMENOMICS  (Work Less, Achieve More, Live Better) Claire Shipman (Author), Katty Kay (Author).

Read more about all the international fantastic womenomics and she-economy innovators and pioneers.

Source: Time & The Economist. Susan Fabry, a Senior Design Strategist at Continuum and the leader of Continuum’s Women & Children Group, fastcompany, LoweFriends, Huff Post Business, Adele Gulfo and the Intuit 2020 Report.

To learn more about my presentations, workshops or for speaker availability and fees, please contact me at (+47) 909 55 620 or by e-mail at benja@benjastigfagerland.com