SHEconomy & Womenomics Pioneers

SHEconomy is synonymous with the growing economic potential of women.
Some places also referred to as “womenomics” (womenomics pioneer; Kathy Matsui, Goldman Sachs, 1999).

Read more about all the fantastic womenomics and she-economy pioneers and innovators.

– The concept womenomics is from a report from the car company Chrysler drafted in 1995, which outlined the purchasing power of women already at that time represented for Chrysler.

The Economist wrote in 2006:
Forget China, India and the Internet: Ecomomic growth is driven by women.
Source: Information

– A guide to womenomics. The future of the world economy lies increasingly in female hands. The Economist.
Read more…

WOMENOMICS – THE TIME IS NOW
 

WOMENOMICS – THE TIME IS NOW
Womenomics demonstrates how a country can unleash its economic potential – and increase its long-term growth and prosperity – by employing more women and narrowing the employment gap between men and women
View the video with Kathy Matsui Managing Director, Global Investment Research Division

Gloria Moss MA, FCIPD, PhD, is an expert on the way that staffing your organisation with people who are in tune with your customers can massively improve the bottom line. She advises companies on Diversity issues whilst building a knowledge-base from her work as Reader in Management and Marketing at Bucks New University in the UK and Visiting Professor at the Ecole Superieure de Gestion (ESG), Paris. Formerly, she was in charge of Training and Development at Courtaulds Acetate and Eurotunnel. Read more…

SHE-CONOMY
Stephanie Holland. Founder and author of Sheconomy®. Speaker and Consultant on Marketing to Women. Read more…

AMAZONIA – THE FUTURE WORLD WHERE WOMEN RULE
This report examines central aspects of men’s and women’s position in society, and discusses where we are heading and how fast things are going. The gender power order not only represents one of the fundamental structures constituting our societies and is an expression of how certain privileges have been cemented. At the same time this order is changing. By linking trends in different spheres of society, Arne Jernelöv casts new light on a possible future where women rule.
Buy the report at iff.se

WOMEN WANT MORE – A REVOLUTIONARY OPPORTUNITY
A quiet economic and social revolution is taking place.There may not be violence in the streets, but there is upheaval in the workplace, turmoil in the home, radical change in the marketplace, and a struggle for influence in government and society as a whole. It is a revolution of, by, and for women—driven by a desire for more: for ongoing education, better ways to nurture themselves and their families, increased success as executives and entrepreneurs, higher earnings, and better ways to manage and leverage their accumulated wealth.
Buy the book ‘Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market’

GENDER DESIGN AND MARKETING
– HOW GENDER DRIVES OUR PERCPTION OF DESIGN AND MARKETING
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it.Gloria Moss’ erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception.
Buy the book at amazon.com 

WOMEN AND THE WORLD ECONOMY. A GUIDE TO WOMENOMICS
“WHY can’t a woman be more like a man?” mused Henry Higgins in “My Fair Lady”. Future generations might ask why a man can’t be more like a woman. In rich countries, girls now do better at school than boys, more women are getting university degrees than men are and females are filling most new jobs. Arguably, women are now the most powerful engine of global growth.
Read the article in The Economist, Apr 12th 2006

GLOBAL GRANDMOTHER POWER
This book features activist grandmothers worldwide who are fighting courageously and effectively to create a better future for grandchildren everywhere.
Today’s grandmothers–younger, healthier, better educated, and better off than grandmothers have ever been–have launched a new international grandmother’s movement. If you are a grandmother, have a grandmother, know a grandmother or are interested in international women’s issues, this book will inspire you!
Read more about the book

THE MOTHER OF GENDER INTELLIGENCE
Barbara Annis is a recognized leading expert in inclusive leadership and gender initiatives. Meet Barbara Annis at youtube.com. Find the book ‘Leadership and the Sexes: Using Gender Science to Create Success in Business‘ by Michael Gurian and Barbara Annis at Amazon

THE ECONOMIC BENEFITS OF EDUCATING WOMEN
For those in certain regions of the world who haven’t been paying attention, please take note: Educating women is good for the economy. Recent reports from the World Bank, World Economic Forum, and the OECD point to the key economic role played by women as they become more productive citizens through education.
Read the article at Bloomberg Businessweek, March 07, 2013

WHY WOMENOMICS IS THE FORCE OF THE FUTURE
Once women simply spent the housekeeping money doled out to them. These days they are more likely to hold the purse strings. This was one of the findings of a report entitled Living Britain, which examines the trends affecting the country at the beginning of the 21st century. It looked at the increasing purchasing and physical power of women on the economic and cultural front, which has been labelled ‘womenomics’.
Read the article at Daily Mail, 18 October 2007

WORK-LIFE BALANCE
HOW WOMEN ARE REDEFINING WORK AND SUCCESS
For years, broadcasters Claire Shipman, at ABC News’ Good Morning America, and Katty Kay, at BBC World News America, struggled with their decisions to turn down promotions and plum assignments so they could tend to their families. It wasn’t that they weren’t ambitious, they just weren’t interested in the grueling climb up the corporate ladder. They yearned for a path to success based on results, not hours clocked. In their book Womenomics: Write Your Own Rules for Success, due out June 2, the authors cite studies that show the increasing impact of professional women on companies’ bottom lines, and give practical advice on how to create “a more sane” work life.

Read the article at Businessweek.com, May 21, 2009 and buy the book ‘Womenomics: Write Your Own Rules for Success’by Claire Shipman and Katty Kay at Amazon. Katty Kay dicsusses her book, Womenomics on NBC’s Meet the Press

WOMENOMICS 3.0. THE TIME IS NOW
Given Japan’s acute demographic crisis, we believe the nation cannot afford to waste its most underutilized asset. While the female employment rate has risen to a record level of 60%, there is still a long way to go. Womenomics should become a national priority. Proposals to boost female employment include expanded daycare and nursing care services, implementation of flexible work arrangements, more objective evaluation and compensation systems, and immigration reforms. Contrary to popular opinion, higher female employment could actually help raise, not lower, fertility rates.
Read the paper at goldmansachs.com, October 1, 2010 

‘WOMENOMICS’ KEY DRIVER FOR GROWTH IN MIDEAST AND AFRICA
The stereotype of the Arab woman is changing so quickly, investors better take note if they don’t want to be left behind. With wealth of $40 billion, female Gulf investors are forging a new identity which focuses on financial and social independence. Seeking high-level investments to help pave a legitimate path to increasing their portfolios, the majority of these ultra-wealthy women live in Saudi Arabia, Kuwait, Qatar, Bahrain, Oman and the UAE, where women alone control assets worth $245 billion.
Read the article at Saudi Gazette, October 25, 2012

WOMEN, THE MOST POWERFUL GROWTH DRIVER OF THE GLOBAL ECONOMY – IT’S CALLED WOMENOMICS
Quite a few leading global economists and research institutions (McKinsey, Credit Suisse, Financial Times, Catalyst, etc.) share the opinion that the “feminine economy”, or “Womenomics” as defined by Newsweek in 1998, is the fastest developing market with the highest growth potential in the world today, even more so than emerging markets such as India and China.The reasons that women have become an economic force that can no longer be ignored, vary:

1.Taking over the Internet
2. Taking over institutions of higher education
3. Taking over the labor market’
4. Taking over the shopping power
5. Taking over the global capital
Read the article at Strauss 

THE SUPPLY CHAIN OF WOMENOMICS
With new economic data clearly identifying the impact of women in the work-force, it is only a matter of time before women break the final barrier in Supply Chain.
Read more at logisticsexecutive.com

WOMENOMICS – A GLOBAL MEGATREND. WOMENOMICS MEET DESIGN
The future of the world economy lies increasingly in female hands! A rabid statement but nevertheless supported by international data on economic, educational and cultural developments known as the concept of Womenomics. The term Womenomics dates back to a report produced by the car company Chrysler in 1995. This report described the potential of the rising buying power of women for Chrysler. Today, Womenomics is a well-established synonym for this potential within all business areas. At the conference FEI – Front End of Innovation ® Europe, in Berlin 2011, Global Director of Human and Cultural Insights at Coca Cola, Tom LaForge, presented Coca Cola’s innovation strategy. Part of that strategy was framing the major people trends Coca Cola should focus on in order to stay on top of their worldwide business. Among the trends identified was: The emerging influence of women. Womenomics not only determines future global business conditions, but also affects agendas within politics and science.
Read more at femaleinteraction.com

WOMEN MAKING ECONOMIC STRIDES AND NOT SLOWING DOWN
The numbers have been coming in steadily over the past few years, and there is no way to deny anymore that women are taking greater control of the U.S. economy (and much of the global economy) and doing it quietly and quickly. For example, back in 2008, U.S. News and World Report released data telling us that women controlled 60% of the wealth in the United States. That figure was estimated to be approximately $10-$12 trillion. At the same time, U.S. News and World Report projected that women will control $22 trillion of all wealth in the United states by 2020. That’s just a decade away!
Read the blog at Forbes.com, Jul. 28 2010

WOMENOMICS: 10 REASONS WHY WE NEED MORE WOMEN ON BOARDS
Read the article at Agility.com

Anne-Mette Michaelsen. Powerkvinderne
Source: Houseofgender

Lowefriends
Kvinder er Big Business

  • Det er kvinderne, der tager de fleste købsbeslutninger i familien
  • Kvinder under 30 år i de større byer har større indtægt end mænd
  • Kvinder er i overtal på de videregående uddannelser
  • Kvinders økonomiske styrke vokser fortløbende og rummer på verdensplan et større vækstpotentiale end de samlede BRIC-lande tilsammen.
  • Der findes ikke længere mandeproduktkategorier. Kvinder tager lige så mange købsbeslutninger indenfor elektronik, finans, biler, og forsikring som mænd.

Forstå kvinderne og øg din bundlinje

Hvis du vil have del i det enorme vækstpotentiale der ligger hos kvinder, må du forstå dem.

Kvinder beslutter, tænker og motiveres af helt andre ting end mænd. Derfor stiller hun også grundlæggende andre krav til produktudvikling og til måden hun vil informeres på. Vores strategiske værktøj ’De 4 grundprincipper’ danner basis for en forståelse af hende. Læs mere her.

Adskillige undersøgelser viser desværre, at kvinder i langt højere grad end mænd føler, at virksomheder taler ned til dem eller helt forbi dem.

Vores seneste analyse af det skandinaviske marked viser således at kvinder i f.eks. bil-, bank- og pensionsbranchen ikke føler, kommunikationen er rettet mod dem.

Da analysen samtidig afslører, at kvinder tager langt de fleste købsbeslutninger – også i brancher der fordomsfuldt betragtes som mandens område – er det et stort problem.

Og selv når virksomhederne tror de kommunikerer rigtigt til kvinderne, er der mange eksempler på, at de går helt forkert i byen.

Det er et enormt spild af marketingkroner, som skulle og burde have genereret et stort afkast.

Vores fokus på den kvindelige forbruger bunder altså i effektivisering af marketingindsatsen, et fokus på at vinde markedsandele og øge indtjeningen.

Kvinder er nemlig BIG BUSINESS.”
Read more…

 

SHEconomy quotes:

  • “Gender equality at work is not a women’s issue, but a business and economic imperative“, Vice-President Viviane Reding, the EU’s Justice Commissioner. Read more…
  • “The economic empowerment of women is a business issue”, Adele Gulfo, President, Pfizer Latin America, Huffington Post.
  • ”Engaging Women: It’s a Business Issue, Not a Gender Issue.” Read more…
  • ”While most people still see the economic empowerment of women as an equality issue, I see it for what it really is: a business issue .” Adele Gulfo, President, Pfizer Latin America, Huffington Post. Read more…
  • “It’s Time to Stop Talking About “Women’s Issues” in Business” Adele Gulfo, President, Pfizer Latin America.
  • “Women at the top a ‘business imperative’ not a diversity issue”, says Women’s Business Forum founder. Read more…
  • “Engaging Women: It’s a Business Issue, Not a Gender Issue”, Laura Kogen Read more…

WHERE GOOD IDEAS COME FROM by Steven Johnson