SHEconomy® - first movers

1999/2000 - the idea and concept of SHEconomy® introduced in Europe and the Nordic

  • Womenomics (Matsui et al.,1999). Since changed to SHEconomy.

  • Diversity mean business.

  • Female leaders boost the bottom line

  • Stop fixing women, fix the system

In the early 2000s, the SHEconomy® idea was introduced in Europe and in the Nordic by Fagerland (Ilo.org, 2005; Eliassen, 2003).

2003

The SHEconomy Founder Fagerland, then Gender Equality Manager at the NHO (Confederation of Norwegian Business and Industry) developed a Female Future program to raise the percentage of qualified women as board members (to a quota of 40%) and to increase top management positions at companies in Norway (Ilo.org, 2005; Drake, 2003; EIGE.europa.eu, 2012; Roberts, 2008). The ideas were inspired in part from womenomics in Japan (Matsui et al.,1999). In 2008, the ideas were adopted by Spain and were being considered in Germany, and in 2011 France, Italy, the U.K. and other countries were considering quotas to require more female board members (Fagerland, 2008; Pagano, 2012). In 2012, Fagerland also brought these ideas to Australia for The 100 Percent initiative (Weischer, 2012) and to the United Nations to promote women in the organisation’s leading bodies (berlingske.dk, 2005, 2012).

2000 - Global Media and News

Seen on: BBC, Good Morning Australia. BBC World, DR NEWS & DR Evening Show, TV2 NEWS, TV2 Good Morning Norway, TV2 Evening Show, NRK NEWS, Icelandic Broadcasting, Austrian Broadcasting and ABC NEWS. Featured in: THE NEW YORK TIMES, The Financial Times Magazine, Der Spiegel, The Sunday Times Magazine, The Herald Tribune, The Independent, The Guardian, Canadian Business magazine, El País & ILO, UN, The Korea Times etc.

Featured in: THE NEW YORK TIMES, The Financial Times Magazine, Der Spiegel, The Sunday Times Magazine, The Herald Tribune, The Independent, The Guardian, Canadian Business magazine, El País & ILO, UN, The Korea Times etc.

2005 – The SHEconomy® platform was launched

2005

ThinkTank, knowledge, articles, research, events, debates, network, lectures and keynotes in Europe, the US and Australia.

Seen on: BBC, Good Morning Australia. BBC World, DR NEWS & DR Evening Show, TV2 NEWS, TV2 Good Morning Norway, TV2 Evening Show, NRK NEWS, Icelandic Broadcasting, Austrian Broadcasting and ABC NEWS.

2010

Norvège : parité bien ordonnée Partager Tandis que le Women’s Forum de Deauville met la Scandinavie à l’honneur, nous sommes partis en voyage d’observation à Oslo

2011 - Iceland Business Conference

2012 - SHEconomy® Speaker tour in Australia. Sponsored by NAB. ABC News.

2012 - Management Today: Diversity - still unwelcome in the corridors of power

2012 – Huffington Post

2012 – SHEconomy speaker tour Australia. Melbourne and Sydney. ABC News

2013 – Riga Business School: SHEconomy, it´s your business!

2013 – Strasbourg – SHEconomy Keynote

2014 - The first Nordic SHEconomy® book was written

2014 – Management Today and Huffington Post.

2015 - The first book was published about SHEconomy® in Norway (Fagerland and Bryn Rambøl, 2015).

In addition, there was a reflection on the past ten years of the SHEconomy with an updated perspective (Drejer and Fagerland, 2018, EJM) (Vaccaro, Fagerland, Y. Cohn, 2019). The concept of SHEconomy was introduced to the public some ten years ago as a phenomenon developed initially by and in the Nordic Countries. 

2016 - SHEconomy® book contribution and chapter: SHEconomy® Marketing to women: Don´t pink it, shrink it and dumb it down. The Association of Norwegian Editors.

2018 -SHEconomy® Roundtable, hosted by SHEconomy partner Microsoft

2018 -SHEconomy® Research articles in collaboration with Professor Drejer, Aaborg University. THE SHECONOMY® MOVEMENT TEN YEARS AFTER. REVIEW AND REFLECTION (Drejer and Fagerland, 2018, EJM). A reflection on the past ten years of the SHEconomy with an updated perspective (Drejer and Fagerland, 2018, EJM) (Vaccaro, Fagerland, Y. Cohn, 2019).

2018 -SHEconomy® Research articles published in collaboration with Professor Drejer, Aaborg University: INTRODUCING THE CORPORATE DIVERSITY RESPONSIBILITY™ (CDR™) CONCEPT (Drejer and Fagerland, 2018, EJM)

2018 - SHEconomy® research article published. AWARD and presentation at the New York Institute of Technology in NYC: INTRODUCING THE CORPORATE DIVERSITY RESPONSIBILITY™ (CDR™) CONCEPT (Drejer and Fagerland, 2018, EJM)

2019 -SHEconomy® research article published in collaboration with Deborah Y. Cohn Ph.D., MBA, MPhil, BA. Interim Dean at New York Institute of Technology and Valerie Vaccaro, Associate Professor of Marketing at Kean University: A SHECONOMY® MANAGEMENT 3.0 BENEFIT MODEL & FRAMEWORK OF GENDER DIVERSITY LEADERSHIP FOR GREATER INNOVATION, CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE.

2019 - SHEconomy® research article submitted in collaboration with Deborah Y. Cohn Ph.D., MBA, MPhil, BA. Interim Dean at New York Institute of Technology and Valerie Vaccaro, Associate Professor of Marketing at Kean University: Point of view (POV): Keys to Women’s Confidence in the SHEconomy®: A 360 Degree View and Confidence Domains Framework of Women’s Leadership & Economic Empowerment.

2019 - SHEconomy® Roundtable, hosted by SHEconomy partner Storebrand The SHEconomy® Summits brings together a powerful collection of leaders, knowledge and insights of a diverse range of executives from the worlds of business, academia, public sector and politics, - innovative and visionary voices on the frontlines of progress, who are rising the challenge of disruptive change and today’s unprecedented challenges.

2019 - SHEconomy® Roundtable and event, hosted by SHEconomy partner META Europe (former Facebook)

2019 - SHEconomy® event, hosted by SHEconomy partner IPSOS

2019 - SHEconomy® Research article, Ipsos (shared globally by IPSOS Global): SHEconomy®. Women: The Emerging Market, understanding Society

2019 - SHEconomy® Research, Ipsos

2019 - SHEconomy® Summit, Silicon Valley

2019 - SHEconomy® Summit, NYC

2019 - SHEconomy® Roundtable and event, hosted by SHEconomy partner Accenture

2020 - SHEconomy® Summit, Digital Transformation, digital

2020 - SHEconomy® Summit, digital.

Keynote Speakers Washington DC - Politics, Digital Experts and influential voices on Capitol Hill, diplomats and independent American and Nordic media representatives in Washington DC. Moore a part of the Democrats’ inner circle and the party’s moderate wing for three decades. She has been a key employee in the election campaigns of both Bill and Hillary Clinton, and for eight years was one of President Clinton’s closest advisers in the White House. Named one of Washington’s most influential “Women in Tech” she is a popular speaker and panelist. Stone and her ex-husband Roger Stone were among Donald Trump’s earliest and most ardent supporters in the race to become president. The ex-husband and wife have been eager since the eighties for Trump to head for the White House, and despite scandals are still among Trump’s most trusted advisers. Ann heads The Stone Group, which does campaign marketing. She also leads “Republicans for Choice” a part of the party which, in the heat of the abortion fight, has had to lie low for the past three years. In addition, she is one of the founders of the National Women’s History Museum and has been active in a number of issues with a particular focus on the position of women. Erickson, Senior Vice President Social Policy and Politics i Third Way.

2020 - SHEconomy® Election, Washington DC - Politics, Digital

2021 - SHEconomy® Roundtables and digital summits and events

2022 - SHEconomy® WeStart Incubator in partnership with Google, Digital Norway and Oda 2022 - SHEconomy® KeyNote research presentation The Nordic Council of Ministers and Norways Ambassador, Seoul Korea

2023 - SHEconomy®Economic Forum in Silicon Valley, Sustainability

2023 - SHEconomy® Keynote research presentation UN WOMEN, Seoul Korea

2023 – Social Sustainability research projects and publications

2023 – ESG research projects and publications

2023 – ESG media interviews and research

2023 – Sustainable Leadership research projects and publications in collaboration with Stanford.

2024 – Social sustainability and Sustainable Leadership research projects and publications in collaboration with Stanford.

2024 - SHEconomy® Roundtable

2024 - SHEconomy® Economic Forum in Silicon Valley. Topic: AI

2025 - Social sustainability and Sustainable Leadership book in collaboration with Stanford.

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SHEconomy- it’s your business!

By Benja Stig Fagerland and Ingvill Bryn Rambøl

SHEconomy- your, mine and our business is about the business potential that lies within female leadership, and about taking women seriously as consumers and as an aspect of political power.

This book explores how women take action and make decisions- and how to best utilise these observations to improve competitiveness and profitability, as well as handling key societal challenges.

The book highlights that women are big business. And those who realise this, can truly move market shares, win votes, foster values and strengthen the bottomline. Womens growing economical and political power will innovate the way we perceive business, products and politics.

Whilst we during the last century experienced what a change it was both for the government, market and society that women entered the labor market,- we will in this coming century witness the results of the next step in this development. In fact, what it entails when women becomes equal players on both the power and monetary field.

Hence, SHEconomy is your, mine and our business!

This book is recommended reading for all current and future decision makers, in both  private and public businesses, political parties and media; for anyone who wants to participate in and compete for our times’ greatest untapped potential- in fact, women!

Find out more about the book


‘Find the women- it pays off!’ - Dagbladet 

About SHEconomy: ‘Berit Svendsen wrote the afterwords in the book SHEconomy, being released this week. One of the central points in this book is that the need for better gender balance is not about equality in itself, but rather about fully utilising the talent mass, and understand the markets in which businesses operate.’ - Aftenposten